Web design
Med Luxe Aesthetics & Wellness
Website for an aesthetic medicine and wellness clinic, with appointment booking.
Visit the siteMedical practice website design
Medical practice website design that fills the calendar and handles patient data with care
The patient looking for you wants three answers before calling: whether you treat what they have, whether you take their insurance, and when they can come in. We build the site around those three answers, with data handling decided from the start.
- Frictionless online booking
- Accepted insurance, in plain sight
- Native English and Spanish, no extra cost
- No "HIPAA certified" promises
The short answer
Medical practice website design has to answer three questions before the call: what you treat, which insurance you accept, and when an appointment is available. It also has to handle patient data properly, which includes keeping third-party trackers away from where health information is collected. Henoc Marketing builds bilingual clinical sites from $997.
Last reviewed:
What makes a patient close the tab
A patient looking for a provider usually compares several sites before calling. These are the reasons they leave yours.
You do not say which insurance you take
It is one of the first questions and one that generates a lot of front-desk calls. An up-to-date list of accepted plans in text saves calls from people who cannot be patients and keeps the ones who can.
Booking means calling during office hours
Many people look for a provider at night or on weekends, when they have time or when the symptom flares. If the only path is calling on Monday, you lose whoever found another practice that let them book right then.
Nobody knows who will treat them
No real biographies, no training, no years in practice, no languages spoken. In healthcare the decision is about a person, and a stock photo with a generic paragraph communicates exactly the opposite.
There are trackers where there should not be
The most serious technical mistake: advertising pixels and analytics tools dropped without judgment onto intake forms, patient portals or pages with clinical information. It is a data-handling problem, not a design question, and it gets decided before any code.
How we build a clinical site
The three answers first, aesthetics second. And data handling decided before the first line of code.
The three answers, up top
What you treat, which insurance you accept and how to book, visible without scrolling and in both languages. With medical schema so Google and AI assistants can answer it too.
Booking connected to your system
With the practice management system you already use, as long as it offers an integration. Automatic confirmation and reminders, which is the direct lever against no-shows.
Clear data separation
Marketing pages and areas where patient information is collected are treated differently, with different tracking and vendor rules. It is an architecture decision, which is why it gets made up front.
What it includes
Built for practices that want a full calendar without adding front-desk work.
Pages per service or specialty
Each procedure or condition with its own page, in the patient's language rather than the textbook's.
Accepted insurance list
In text, editable by your team when contracts change.
Online booking
Integrated with your system, with automatic reminders.
Provider biographies
Training, board certifications, languages and a real photo, with Physician schema.
Tracking review
What gets measured, where and with which vendor, documented for your compliance officer.
Spanish content
Written by people and included at no extra cost. In healthcare a bad translation is not a style detail.
Accessibility
Contrast, keyboard navigation and alt text. Many patients genuinely need it.
WhatsApp reminders
Automatic reminders and rescheduling with an AI agent.
Why us
Three concrete reasons, and one warning about what we are not.
We already built a clinic site
Med Luxe Aesthetics & Wellness: a site for an aesthetic medicine and wellness clinic, with appointment booking. You can see it live, with their permission, below.
Data handling is decided by a security person
The founder has more than 20 years in technology, cybersecurity and cloud. On a clinical site that is the difference between putting the pixel where it belongs and putting it where it creates a problem nobody finds until an audit.
Clinical Spanish written, not translated
A mistranslated symptom changes what the patient understands you treat. We write both versions and research keywords separately, because people do not describe their symptom with the same term in both languages.
We are not your compliance advisors
No web agency can certify a site as "HIPAA compliant": that certification does not exist. What we do is build with the right technical decisions, document what each tool collects and where, and hand that to your compliance officer to validate. When HIPAA applies, we sign a BAA.
The process
The standard process takes four weeks: strategy and content in week 1, design and development in weeks 2 and 3, launch and training in week 4. Integrations and content reviews can stretch it, and the delivery date goes in writing in the quote.
- Step 1
Strategy and data
Specialties, insurance, practice management system and how booking works today. A documented decision on what gets measured and where.
Week 1
- Step 2
Design and development
Services and biographies in both languages, reviewed by the clinical team, plus development, online booking, medical schema and accessibility testing.
Weeks 2-3
- Step 3
Launch and training
Go live, per-channel appointment tracking and handover of the tracking documentation.
Week 4
Specialties
Each attracts a different kind of search and needs its own structure.
Aesthetic medicine
Procedure searches and a decision heavily driven by reviews.
Primary and family medicine
Insurance and "near me" searches, with a quick decision.
Dentistry
Heavy local competition, after-hours emergencies and financing plans.
Mental health and therapy
Where form and tracking privacy matter more than anywhere else.
Medical spas
The border between aesthetics and healthcare, with direct booking.
Clinical AI automation
Booking and reminder agents for your Orlando clinic.
What it costs
Our published prices for the site. What moves the number most is the number of specialties and providers, and the online booking integration.
Essential website
From $997
1-3 pages, bilingual EN/ES
Business website
From $2,497
Up to 8 pages, bilingual EN/ES
Pro website
From $4,497
9+ pages or integrations
Website redesign
From $1,997
With redirects so you keep your Google rankings
Care plan (maintenance)
$147/mo
Hosting, SSL, backups, security monitoring and 1 hour of changes a month
If the site has to collect or handle patient health information and HIPAA applies, that part has no published price: it is quoted, and we sign a BAA when HIPAA applies.
Care plan (maintenance) is monthly: 6-month minimum, then month-to-month with 30 days' notice. If you cancel within the first 30 days, we refund your first monthly fee (setup, ad spend and usage are non-refundable).
A real clinic
A live site shown with the client’s permission. We show what is visible on the live site, with no results figures.
Where we work
We operate out of Orlando, Florida, serving Central Florida on site and the rest of the United States remotely. What working here adds is concrete: many Central Florida patients look for a provider in Spanish and many in English. That forces you to understand that a symptom search in Spanish is not a translation of the English term, and that difference decides which practice shows up.
- Orlando
- Kissimmee
- Winter Park
- Lake Nona
- Florida
- United States
Frequently asked questions
Will the website be HIPAA compliant?
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A website is not "HIPAA compliant" as a certified state: that certification does not exist. What does exist are correct technical decisions. Obligations apply when protected health information is handled, and there the vendor processing it needs a business associate agreement (BAA) with you. We build with that separation, document what each tool collects and on which pages, and hand that documentation to your compliance officer. The validation is theirs, not ours.
Can I use Google Analytics or the Meta pixel?
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It depends where. On general marketing pages the criteria differ from a patient portal or an intake form. The most aggressive part of the federal tracking guidance, the part treating a visitor's IP address on a public page about a health condition as protected information, was vacated by a federal court on June 20, 2024, and HHS withdrew its appeal on August 29, 2024. What still stands are the obligations covering authenticated areas and any point where patient information is collected. We mark that boundary and your counsel decides.
How much does a practice website cost?
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Our published prices: the Essential website from $997 (1-3 pages, bilingual EN/ES); the Business website from $2,497 (up to 8 pages, bilingual EN/ES); the Pro website from $4,497 (9+ pages or integrations). A solo practice is not the same project as a clinic with six providers and four specialties. Bilingual is included. If the site has to handle health information and HIPAA applies, that part is quoted. You get the quote in writing after a free 30-minute consultation.
Does it integrate with my practice management system?
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With most of them, provided there is an API or a documented integration path. We check it in the consultation before quoting, because a closed system changes the scope. If it cannot be integrated, we tell you before signing, not after.
Does it help reduce no-shows?
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The site alone does not. What reduces them is automatic reminders and easy rescheduling, which connect to the site. If your main problem is no-shows rather than getting new patients, start there and not with a rebuild.
Do I need a page per procedure?
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For each one you want to show up in search for, yes. People do not search "aesthetic clinic": they search the specific procedure they are considering. Start with the three or four that matter most to your business.
Let us talk about how your patients arrive today
Thirty minutes to look at your site, your booking system and which measurement tools are installed, and where. You leave with a written quote or a fix list.
Keep reading
Further reading
Sources
- U.S. Department of Health and Human Services (OCR), “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” (December 2022, revised March 2024), checked on October 21, 2026.
- American Hospital Association, “Judge rules in favor of AHA vacating HHS online tracking 'bulletin' as unlawful” (June 20, 2024), checked on October 21, 2026.
- American Hospital Association, “HHS will not appeal AHA court victory in online tracking case” (August 29, 2024), checked on October 21, 2026.