Web design
DOMPAR Consulting
Website with a blog and resource center for a business consulting firm in Santo Domingo and Moca.
Visit the siteWhat a website costs
What a small business website costs in 2026, broken down line by line
Web design quotes vary so much because they rarely say what is included. Here are the real line items, market figures with their source, our published prices and the three things that move the number most, so you can budget before requesting a single quote.
- Sourced market figures
- Our prices, published
- Written quote
- We tell you if you do not need a rebuild
The short answer
According to Forbes Advisor, building a site yourself costs $0 to $450 and professional design generally starts around $1,500, plus $15 to $150 a month for hosting and apps. What moves the price is the number of pages with original content, the languages and the integrations. At Henoc Marketing websites start from $997 and bilingual is included.
Last reviewed:
Why two quotes for the same site can be so different
It is almost never that one is expensive. It is that they are quoting different things and neither says so.
One includes the copy and the other does not
It is the most common hidden line item. A design quote may assume you deliver all the copy. If you do not have it, either you write it, or it is hours of professional work that appear later.
Technical SEO is quoted separately
Speed, meta tags, sitemap and structured data. Some providers include them and others sell them later as an "SEO package". Ask whether they are in before comparing two numbers.
The second language is not counted
A bilingual site is not the same site with a button. It is double the content, plus hreflang setup and design adjustments, because Spanish takes more space. If the quote does not mention it, it is not in there.
It does not say what happens next year
Hosting, domain, licenses and maintenance are recurring costs. A quote that only gives the build number hides what it costs to keep the site running for several years.
The three variables that move the number
If you understand these three, you can read any quote and tell whether it is expensive or just different.
Pages with original content
It is less the page count than how many pages need copy written from scratch. Five pages with real content cost more than fifteen that repeat the same thing with a new title.
Languages
The second version adds content, technical setup and review, so in the market it has to be budgeted, not assumed. With us it is included at no extra cost.
Integrations
A form that sends an email is trivial. A form that goes into your CRM, triggers an agent and records the conversion in analytics is development. It is the line item that varies most between quotes.
The line items in a website quote
Ask for any quote you receive to be itemized like this. If it is not, request it before comparing.
Design
Structure, visual system and responsive layout. Usually the largest build line item.
Content and copy
The most frequently omitted item. Always ask whether it is included or you supply it.
Development
Development, integrations and testing. It grows with every system that has to be connected.
Technical SEO
Should be included. If it is quoted separately, that signals they build without it by default.
Photography
Almost never included, and in restaurants and clinics it makes the difference.
Hosting and domain
Recurring. Forbes Advisor puts it, together with apps, at $15 to $150 a month.
Maintenance
Updates, backups, monitoring and changes. Our Care plan is $147/mo.
Tracking
Google Analytics and conversion events. Cheap to set up and expensive to lack.
How we quote
So you know what to expect if you ask us for a quote.
Published prices
Our prices are published: the Essential website from $997 (1-3 pages, bilingual EN/ES); the Business website from $2,497 (up to 8 pages, bilingual EN/ES); the Pro website from $4,497 (9+ pages or integrations). Your project gets quoted in writing after the consultation, and if you ask for something out of scope midway, it gets quoted separately and you decide.
Copy, technical SEO and bilingual, included
They are not add-ons. Building without them is building badly, and charging later to fix it is charging twice.
We tell you when it is not needed
If your site can be fixed instead of rebuilt, we say so. It is far cheaper for you, and it is the conversation that gets us recommended later.
How to get to a real quote
From inventory to a number in writing, with no pressure.
- Step 1
Inventory
Which pages you really need and which you already have written.
Before the call
- Step 2
Free consultation
Thirty minutes to look at the business, the current site and the integrations.
- Step 3
Scope
A list of what is in and what is out, so you can compare it against other offers.
- Step 4
Quote
Price in writing, with timeline and payment terms.
- Step 5
Decision
No pressure and no artificial expiry. A quote with a countdown is a red flag.
Whenever you want
What changes the price in your field
The same page count costs differently depending on what the site has to do.
Restaurants
A text menu plus booking and ordering integrations raise the scope.
Law firms
One page per practice area multiplies content, which is the main line item.
Medical practices
Integrated booking and the data-handling review add development.
Small businesses
The most economical case: a few pages and a connected form.
Online stores
Catalog and checkout are another project, not one more page.
Landing pages
A single page for one campaign, with its own price.
Our published prices
The same as on the pricing page. Bilingual is included in all of them.
Essential website
From $997
1-3 pages, bilingual EN/ES
Business website
From $2,497
Up to 8 pages, bilingual EN/ES
Pro website
From $4,497
9+ pages or integrations
Website redesign
From $1,997
With redirects so you keep your Google rankings
Care plan (maintenance)
$147/mo
Hosting, SSL, backups, security monitoring and 1 hour of changes a month
Landing page
$797
$497 if you also hire our ad management
Online store
From $3,497
Shopify, 25 products
Care plan (maintenance) is monthly: 6-month minimum, then month-to-month with 30 days' notice. If you cancel within the first 30 days, we refund your first monthly fee (setup, ad spend and usage are non-refundable).
Sites we have built
Shown with each client’s permission. We show what is visible on each live site, with no results figures.
Web design
Duo Latin Bistro
Website for a Latin-Asian fusion restaurant in Kissimmee, with menus, table booking and delivery links.
Visit the site
Web design
Confident Rent Car
Presentation demo with a booking search for a car rental company. Its cars, rates and reviews are samples.
Visit the sitePricing in Orlando and Central Florida
The market figures on this page are US-wide and move little between cities, because the work is mostly remote. What does change in Orlando is the mix: many projects here are bilingual, and that adds content many quotes do not account for. If you are comparing a local agency with one from another city, price should not be the main criterion. What should be: who writes the copy, whether technical SEO is included, and what happens to your site if you stop paying them.
- Orlando
- Kissimmee
- Winter Park
- Lake Mary
- Florida
- United States
What each option costs
Sourced market figures next to our published prices, so you compare line items, not just numbers.
| Option | Cost | What it includes | When it makes sense |
|---|---|---|---|
| Website builder you set up yourself | $0 to $450 to build, plus hosting and apps (Forbes Advisor) | Template and editor. You supply copy, photos and SEO | A very tight budget and somebody with time to learn |
| Professional design, market-wide | Generally starts around $1,500 (Forbes Advisor); the ceiling depends on scope | Varies a lot: ask whether it includes copy, technical SEO and languages | You need the site to bring clients and have no time to build it |
| Henoc Marketing: Essential website | From $997 | 1-3 pages, bilingual EN/ES. Design, copy, technical SEO and Google Analytics | A business that needs a few well-built pages |
| Henoc Marketing: Business website | From $2,497 | Up to 8 pages, bilingual EN/ES. The same, with more service pages | Most service businesses |
| Henoc Marketing: Pro website | From $4,497 | 9+ pages or integrations. For bookings, ordering or a CRM connection | Several service areas or integrations with your operation |
| Henoc Marketing: redesign | From $1,997 | With redirects so you keep your Google rankings. Keeps the content that already ranks | The content works, but the technical base or design does not |
Market figures are from Forbes Advisor, "How Much Does A Website Cost? (2026 Guide)", checked on October 21, 2026, and are there to guide your budget; they are not Henoc Marketing rates. Our prices are the ones published on the pricing page, and the final quote depends on scope.
Frequently asked questions
How much does it cost to pay someone to design a website?
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According to Forbes Advisor, professional design generally starts around $1,500, versus $0 to $450 to build it yourself with a website builder; the ceiling depends on scope. Our published prices: the Essential website from $997 (1-3 pages, bilingual EN/ES); the Business website from $2,497 (up to 8 pages, bilingual EN/ES); the Pro website from $4,497 (9+ pages or integrations). The real difference between quotes is rarely the design: it is who writes the copy, whether technical SEO is included and in how many languages.
How much should a full website design cost?
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It depends on scope, so be wary of a single number. A full design, meaning design plus development plus copy plus technical SEO plus tracking, costs more than design alone. If one quote is far below the rest, check which line item is missing: it is almost always copy or technical SEO. With us, the Business website, which includes all of that, starts from $2,497 (up to 8 pages, bilingual EN/ES).
What is the 3 second rule in website design?
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It is a rule of thumb, not a measured law, and it is used in two senses. The first: a visitor should understand what you offer and what they can do on your page within the first few seconds. The second, more useful because it is measurable: the page should show its main content quickly on mobile. Google measures that with Largest Contentful Paint (LCP) and considers an LCP of 2.5 seconds or less good. The speed version is the one worth taking seriously, because it can be measured and fixed.
Is a website still worth the investment in 2026?
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It depends on how your customers choose you. If your business lives on the Google map and reviews, an expensive site is not your priority: fix your Business Profile first. If your customer researches and compares before contacting you, the site is where you win or lose, and it is also what an answer engine reads to decide whether to mention you. The right question is not whether a site is worth it, but how much site you need.
How much does a website redesign cost?
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It depends on how much content can be reused: if the copy has to be rewritten, the cost approaches a new build. Our redesign starts from $1,997 (with redirects so you keep your Google rankings). Always put the redirect plan in the scope: a redesign launched without mapping the old URLs can cost Google rankings, and that is more expensive than the project.
What does it cost to maintain the site each month?
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Forbes Advisor puts hosting and apps at $15 to $150 a month. Managed maintenance is quoted as a monthly plan: ours, the Care plan, is $147/mo and includes hosting, SSL, backups, security monitoring and one hour of changes a month. It is monthly: 6-month minimum, then month-to-month with 30 days' notice. If you cancel within the first 30 days, we refund your first monthly fee (setup, ad spend and usage are non-refundable).
Why does a quote not include the copy?
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Because writing copy that sells is a different job from designing, and many studios do not do it. It is not necessarily a trick, but it is the line item that most often blows up a budget when it appears later. Always ask, before comparing two numbers, whether copy is included and in how many languages. With us it is included, in both.
Get a quote you can actually compare
Thirty minutes and you get scope and price in writing, itemized by the line items above. If what you have can be fixed instead of rebuilt, we say so.
Keep reading
Further reading
Sources
- Forbes Advisor, “How Much Does A Website Cost? (2026 Guide)” (2026), checked on October 21, 2026.
- web.dev (Google), “Largest Contentful Paint (LCP)”, checked on October 21, 2026.