Web design
Duo Latin Bistro
Website for a Latin-Asian fusion restaurant in Kissimmee, with menus, table booking and delivery links.
Visit the siteSmall business web design
Small business web design: what your site should include and what is padding
A small business does not need twenty pages or a redesign every year. It needs a few pages that load fast, say what you sell and make the phone ring. Here is what a site should include, what you may be overpaying for, and what it costs with us.
- Published prices
- Written quote
- Technical SEO included
- English and Spanish at no extra cost
The short answer
A small business website should include a few well-written pages, mobile-first design, a connected form, basic technical SEO and conversion tracking. What is usually padding are pages nobody visits and redesigns nobody asked for. At Henoc Marketing, the Business website starts from $2,497 (up to 8 pages, bilingual EN/ES).
Last reviewed:
What small businesses get overcharged for
It is not always that the price is high. It is that part of what gets billed does not move a single sale.
Pages nobody visits
A twenty-page package sounds better than a six-page one, which is why it sells. Look at your own analytics: it is common for a few pages, like home, your main service and contact, to take almost all the traffic. The rest was written to justify the invoice.
A platform you cannot leave
There are platforms where, if you stop paying, the site disappears. It is a legitimate model, but it carries a cost that is rarely explained. Always ask what happens to your site if you leave, before signing.
A yearly redesign nobody asked for
A well-built site does not need rebuilding every year. What it does need is new content and fixes, which cost a fraction. If your provider proposes a redesign every twelve months, ask which metric the last one improved.
Technical SEO as an upsell
Meta tags, sitemap, structured data and speed are not a separate service: they are part of building properly. Charging for them later is charging twice for doing the job right the first time.
What it should actually include
The short list. If a quote is missing any of this, it is incomplete; if it carries much more, ask what sale each extra produces.
A few pages that work
Home, one per main service, about and contact. Each with one clear action. More pages only when a specific search justifies them.
Fast on mobile and readable by Google
Optimized images, modern code and the content in the HTML. It is not an optimization for later: it is how you build from the start.
Connected and measured
The form reaches someone who sees it, or better, an agent that replies instantly. And Google Analytics set up so you know how many calls and forms came in, not just how many visits.
What we deliver
Scope and price in writing before we start.
Written copy
With copy that sells, not filler text you have to replace yourself.
Technical SEO included
Meta tags, schema, sitemap and speed, at no separate charge.
Connected form
To your email, your CRM or an agent that answers instantly.
Tracking
Google Analytics and Search Console set up from launch.
Consistent Google profile
The same data on the site and in your Business Profile, which is what holds local SEO up.
Spanish version
Written natively and included at no extra cost.
Training
So you can update basic content without depending on anyone.
Optional Care plan
Hosting, SSL, backups, security monitoring and one hour of changes a month: $147/mo.
How we work with small businesses
Four commitments you can use to compare any quote on your table.
Published prices and a written quote
Our prices are published, so you know where the number starts before you call. Your project scope and price get locked in writing before we start, and if you ask for something out of scope midway, we quote it separately and you decide.
We tell you if you do not need a new site
Many businesses arrive thinking everything needs rebuilding when what they have can be fixed. If that is the case, we tell you. Selling a redesign that was not needed costs the relationship.
Bilingual at no extra charge
Spanish and English are included in every site we build, written natively and with hreflang so Google shows each person their language.
The lead gets handled, not just received
In a small business nobody is watching email at nine at night. We can connect the form to an AI agent that replies and books instantly, which is what turns a visit into a client.
The process
The standard process takes four weeks: strategy and content in week 1, design and development in weeks 2 and 3, launch and training in week 4. Integrations and content reviews can stretch it, and the delivery date goes in writing in the quote.
- Step 1
Strategy and content
What you sell, to whom, and what has to happen when somebody lands. Structure and copy in both languages.
Week 1
- Step 2
Design and development
You review it before it goes live. Technical SEO, form, tracking and mobile testing.
Weeks 2-3
- Step 3
Launch and training
Go live, Google Analytics and Search Console, and training so you can edit.
Week 4
Sites by type of business
Every business has one action that matters more than the rest, and the site gets built around it.
Restaurants
Text menu, reservations and direct ordering.
Medical practices
Online booking, accepted insurance and careful data handling.
Law firms
Practice area pages and intake that qualifies.
Salons and spas
Direct booking and priced services.
Online stores
Catalog and checkout: it is another project, not one more page.
All industries
The ten industries we work with.
What it costs
Our published prices, the same across the site. For most small businesses the starting point is the Business website: From $2,497 (Up to 8 pages, bilingual EN/ES).
Essential website
From $997
1-3 pages, bilingual EN/ES
Business website
From $2,497
Up to 8 pages, bilingual EN/ES
Pro website
From $4,497
9+ pages or integrations
Website redesign
From $1,997
With redirects so you keep your Google rankings
Care plan (maintenance)
$147/mo
Hosting, SSL, backups, security monitoring and 1 hour of changes a month
Care plan (maintenance) is monthly: 6-month minimum, then month-to-month with 30 days' notice. If you cancel within the first 30 days, we refund your first monthly fee (setup, ad spend and usage are non-refundable).
Sites we have built
Real businesses, shown with their permission. We show what is visible on each live site, with no results figures.
Web design
DOMPAR Consulting
Website with a blog and resource center for a business consulting firm in Santo Domingo and Moca.
Visit the site
Web design
Med Luxe Aesthetics & Wellness
Website for an aesthetic medicine and wellness clinic, with appointment booking.
Visit the siteWhere we work
We operate out of Orlando, Florida, serving Central Florida on site and the rest of the United States and the Dominican Republic remotely. For a small business, the agency’s location matters less than it seems: the work is remote either way. What does matter is that they understand your market. We work every day with businesses that sell in two languages, and that is where many sites fall short.
- Orlando
- Kissimmee
- Winter Park
- Lake Mary
- Florida
- United States
- Dominican Republic
Frequently asked questions
How much does a small business website cost?
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Our published prices: the Essential website from $997 (1-3 pages, bilingual EN/ES); the Business website from $2,497 (up to 8 pages, bilingual EN/ES); the Pro website from $4,497 (9+ pages or integrations). Bilingual is included. If you want to compare against the market, we have a page with the line-by-line breakdown. You get your project quote in writing after a free 30-minute consultation.
How many pages do I actually need?
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For most small businesses, a few: home, one per main service, about and contact. More pages only when a specific search justifies each one. A twenty-page package usually brings many pages nobody will visit.
Is a template or a custom site better?
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A well-chosen template is a reasonable decision if your budget is tight and your business is simple. It shows in speed and in the limits of what you can change later. We design custom sites, but if what you need is to be online now on a very small budget, we will tell you.
Do I have to pay for maintenance?
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It is not required to have the site. The Care plan is $147/mo and includes hosting, SSL, backups, security monitoring and one hour of changes a month. It is monthly: 6-month minimum, then month-to-month with 30 days' notice. If you cancel within the first 30 days, we refund your first monthly fee (setup, ad spend and usage are non-refundable).
What should I ask any provider before signing?
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Three things: what happens to your site if you stop paying them, whether copy and technical SEO are included, and in how many languages. The answers tell you more about the contract than the price does.
How long does it take?
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The standard process takes four weeks: strategy and content in week 1, design and development in weeks 2 and 3, launch and training in week 4. Integrations and content reviews can stretch it, and the delivery date goes in writing in the quote. What delays a small site most is content: photos, logo and copy you have to approve.
Get a quote you can actually compare
Thirty minutes and you get scope and price in writing. If what you already have is enough, we say so and save you the project.